Top 10 Real Estate Social Networks: Insights Backed by Data and Real Examples

Title image featuring the text 'Top 10 Real Estate Social Networks'.

Navigating the dynamic world of real estate can often feel like a high-stakes treasure hunt. As an aspiring or established agent, where should you cast your nets to reel in those coveted quality leads? The answer lies right here: within the vast seas of social networks.

Consider this telling fact - social media is no longer an optional extra. A striking 54% of agents reported that social media networks were the best tech tool for generating quality leads over the last year. That's a clear sign of the significant role these networks can play in your real estate success.

Make no mistake, though — not all platforms are created equal. With so many social media sites out there, and new ones appearing often, knowing where to invest your time for the best outcome is key. In this article, we reveal the top 10 real estate social networks. These aren't just the most popular — they're the ones that have shown their worth in real, measurable ways.

So join us as we delve into the heart of each network, exploring their distinct advantages and effectiveness, backed by data and real-life examples. If you're ready to find your footing in the thrilling world of real estate social networks, then let's get started!

Here's an overview of the topics we'll cover in this article:

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. TikTok
  5. YouTube
  6. X (Formerly Twitter)
  7. Pinterest
  8. Snapchat
  9. Threads
  10. Nextdoor

Why Use Social Media for Real Estate?

Social media has emerged as an irreplaceable element of the real estate industry, providing numerous benefits to realtors. The 2023 Member Profile and 2023 Technology Survey by NAR offers compelling insights:

  • Social media is a significant source of leads, with 20% of realtors gaining 1-5% of their business from it. A remarkable 2% of realtors acquire more than half of their business from their social media efforts.
  • Social media platforms are predominantly used by realtors for promoting listings. In fact, 68% of realtors use social media primarily for this purpose.
  • Very closely, 67% of realtors use it to foster and maintain relationships with existing clients, thus accentuating social media's role in customer engagement.
  • Social media also serves as an excellent networking tool, with 45% of realtors utilizing it to connect with other real estate professionals.
  • Lastly, 38% of realtors exploit social media resources to stay current on real estate news and business trends.

In light of these statistics, it's clear that leveraging social networks offers tangible benefits for realtors. It's not just about generating leads or promoting listings, which, while important, are just singular aspects of a broader picture.

In fact, the networking prospects offered by these platforms provide access to a collective pool of knowledge and opportunities that can lead to collaborations, partnerships, and improved business practices. This connection to a wider professional community can be invaluable in building a strong network, sharing advice, experiences, and innovative ideas.

10 Best Social Networks For Real Estate Agents

To guide your online navigation, we've evaluated the top 10 social networks for real estate agents. Our analysis of each platform reveals their individual benefits, drawbacks, effective posts for each, and most importantly, the ultimate goals that you as a realtor can achieve. Let's dive in and explore these digital opportunities.

  • 1. Facebook

An engaging graphic illustration stating that #1 real estate social network is facebook

Harnessing the power of Facebook is a crucial strategy for real estate professionals, and the 2023 data from NAR substantiates this. A significant 92% of realtors employ Facebook as a key tool, tapping into the substantial pool of 177.5 million monthly active users in the U.S.

The compelling aspect of these figures is the significant presence of Gen X and Baby Boomers on Facebook. These generations are not bystanders in the real estate scene. In fact, in 2023 they wielded their purchasing power to account for 44% of all home purchases.

Facebook's universal appeal and potential for targeted reach make it an irreplaceable asset in a realtor's digital toolkit. Given this alignment between a broad user base and the property buying demographics, ignoring the potential of Facebook in real estate could mean missing out on a significant portion of the market.

Facebook, boasting a sizable user base spanning all generations, offers unique advantages crucial to the success of real estate professionals.

  • Targeted Outreach: Through the Facebook Ads Manager, realtors can precisely tailor their audience based on numerous factors such as location, demographics, behaviors, and interests. This targeted advertising translates into connecting with the audience that is most likely to align with your property listings.
  • Immersive Storytelling: Facebook Stories and Live Broadcasts, two dynamic features offered by the platform, open up new avenues for engagement. Realtors can employ these for property walk-throughs, unveiling behind-the-scenes glimpses, or hosting live Q&A sessions, fostering deeper and more personal connections with potential clients.
  • Community Building: With Facebook Groups, realtors can carve digital communities around specific topics. This presents an opportunity to discuss local real estate trends, share market updates, or promote listings to a group of interested individuals.
  • 360-degree Property Showcases: Facebook 360, a tool for creating 360-degree photos, presents properties in a visually appealing, comprehensive manner. This immersive viewing experience allows potential buyers a virtual exploration of the property, promoting engagement and interest.

Taken together, Facebook's comprehensive user base and unique capabilities make it an instrumental platform for reaching and engaging potential real estate clients. However, there are some potential downsides to Facebook:

  • Younger Audience Preference: While Facebook has representation across all age groups, it's less popular with the younger generation. Instagram has more appeal to younger demographics like Gen Z and younger millennials, who are increasingly entering the real estate market.
  • Algorithmic Limitations: Facebook’s algorithm can make it difficult for your posts to be seen by even your own followers. It's often necessary to use paid promotions to ensure your content gets in front of the right audience.

Despite the complexities, Facebook remains a fundamental tool for real estate agents. It thrives on a diverse content mix that can captivate the attention of potential clients. 

Facebook-Friendly Real Estate Post Ideas:

High-quality listing images, 360-degree virtual tours, engaging blog posts, local community events, positive client testimonials, handy home improvement tips, and engaging live streams such as virtual open houses or home buying Q&As.

  • 2. Instagram

An engaging graphic illustration stating that #2 real estate social network is instagram

Just shy of the top spot, Instagram ranks as the second most favored social network for real estate professionals. It garners the silver medal not only as a professional tool—with 68% of realtors reporting use—but also in terms of its monthly active users in the U.S., boasting a staunch 138.5 million.

Diving into its demographics reveals even further insights. Instagram shines when it comes to engaging the younger generations. As of April 2024, the platform's largest audience segment in the U.S. is the 25 to 34-year age group, engaging an impressive 28.3%. Hot on their heels are the 18 to 24-year olds, making up 26.5% of users, closely followed by the 35 to 44-year olds, snapping up another 19.5% of the user base.

This heightened focus towards a younger demographic perfectly aligns with the 2023 home-buying trends. Last year, the younger generations—Gen Z and Millennials—drove the real estate market, accounting for a stellar 54% of home buyers.

Considering this symbiosis between Instagram's user demographics and the dominant purchasing generation, Instagram's role as a vital resource in a realtor's digital toolkit becomes irrefutable.

Instagram stands as a creative powerhouse for real estate professionals, offering an array of unique advantages:

  • A Focus on Aesthetics: Instagram is a platform designed for visuals, making it a spectacular stage for property display. Its image-centric format allows realtors to present high-quality pictures and video tours, capturing and conveying the distinctive appeal of each listing with immediacy and impact.
  • Expanded Reach: The use of strategic hashtags on Instagram can broaden your audience, amplifying your presence and reach within the platform’s vast user base.
  • High Engagement: When compared to other social media platforms, Instagram reigns supreme in engagement rates. This translates to more discussions per post and nurtured relationships with your followers, helping to build not just an audience, but a community.
  • Dynamic Stories: The Instagram Stories feature, with its 24-hour posts, brings a dynamism to the display of fresh listings, interactive Q&As, or behind-the-scenes peeks. Each story you post can also be saved as a highlight on your profile, ensuring your content is easily accessible even beyond its original 24-hour period.
  • Direct Interaction with Instagram Live: Instagram Live is akin to a virtual open house at your fingertips. Explore the potential of live tours around neighborhoods, host engaging Q&A sessions, or unveil your newest properties—all with the benefit of real-time audience interaction.
  • Insightful and Targeted Advertising: Instagram's advertising features, closely mirroring those of Facebook, allows highly targeted advertising, backed by easily trackable analytics. This means you can refine and optimize your ad campaigns based on actual data to ensure maximum impact.

While Instagram can offer many benefits for real estate professionals, there are a few potential downsides, especially when compared to Facebook:

  • Link Restrictions: Unlike Facebook, Instagram does not allow clickable links in the captions of regular posts. You can only have one clickable link in your bio, which might limit its function as a direct traffic-driver to your listings. The "Swipe Up" feature in Instagram Stories does allow for links, but it's only accessible to accounts with over 10,000 followers.
  • Less Comprehensive Analytics: Instagram does provide business account analytics, but they are not as detailed as those offered by Facebook.
  • No Share Function: Unlike Facebook, Instagram does not have a direct share function for posts to personal profiles. This may limit the potential organic reach of your posts.

Remember, each platform will have its strengths and weaknesses, and a successful social media strategy for real estate often involves leveraging multiple platforms to cater to different audiences and accomplish different goals.

Instagram-Friendly Real Estate Post Ideas:

Stunning property photos, behind-the-scenes clips, mini home tour videos, Instagram live Q&As, photo collages of sold properties, 'before-and-after' renovation pictures, playful property 'sneak-peeks', testimonials from happy clients, posts showcasing local landmarks or amenities, and home styling tips and inspirations.

  • 3. LinkedIn

An engaging graphic illustration stating that #3 real estate social network is linkedin

Uniquely positioned at our #3 spot is LinkedIn, a networking platform designed for professionals. With a robust 52% of realtors integrating it into their operational strategies, LinkedIn's significance in the realm of real estate business is undeniable.

However, it's important to note that the LinkedIn context differs markedly from that of Facebook and Instagram. Its focus on professional networking requires a distinctive, more formal approach to engagement and content sharing.

As a real estate professional on LinkedIn, your primary aim would be to showcase your industry expertise. By sharing insightful content such as market trends or success stories, you establish yourself as a trusted authority, setting you apart from competitors. This not only increases your visibility but also builds credibility with potential clients and partners. The result is enhanced professional relationships and opportunities, ultimately driving growth for your business.

Here are some points that outline the advantages of LinkedIn for the real estate industry:

  • Professional Networking: LinkedIn is a hub for professional networking, which can help realtors connect with other industry professionals for referrals, partnerships, and collaborations.
  • B2B Opportunities: LinkedIn is most effective for B2B interactions. Commercial realtors can find valuable business clients or partners.
  • Knowledge Sharing: LinkedIn offers plenty of opportunities for professionals to demonstrate their knowledge and build their personal brand. This can be done through publishing insightful articles or posts, or participating in relevant discussions in Groups.
  • Investor Lead Generation: LinkedIn comes into its element for generating potential leads for property investment. It facilitates precise marketing campaigns aimed at high-income professionals - a demographic with potential ties to the real estate investment sphere.
  • Recruitment: LinkedIn is widely used for recruitment. Real estate agencies can use LinkedIn to find talented agents to join their team.
  • Company Pages: LinkedIn company pages are a great way to provide information about your real estate business, showcase property listings, and share relevant content to engage followers.
  • LinkedIn Ads: LinkedIn's advertising platform allows real estate professionals to target ads by job title, industry, company size, and more. This could be beneficial in reaching potential clients or partners in certain industries or roles.

Despite its numerous advantages for real estate professionals, LinkedIn may also present certain limitations, particularly when contrasted with platforms like Facebook and Instagram:

  • Not Ideal for Immediate Sales: LinkedIn is more of a long-term strategy platform, best suited for building credibility and networking rather than driving immediate property sales.
  • Less Visual Content: Although LinkedIn supports visual content, it's less centered on it compared to Instagram. For realtors, showcasing properties through images or videos might be more appealing and effective on Instagram.
  • Demographics: LinkedIn's user base is generally older and more professionally oriented. If your target demographic is younger or more casual home buyers, you might find a larger audience on Facebook or Instagram.

LinkedIn-Friendly Real Estate Post Ideas:

Thought leadership articles, market trend analyses, case studies, professional achievements, job postings, team introductions, video interviews with industry experts, corporate news and updates, event invitations, and user-generated testimonials.

  • 4. TikTok

An engaging graphic illustration stating that #4 real estate social network is tiktok

Stepping into our #4 spot is the vibrant platform of TikTok, a social network that proudly hosts over 100 million active users each month, making it the third platform to reach this significant number. Yet, in 2023, only 15% of realtors tapped into this network for their business, which is still a notable increase from just 5% two years earlier. 

Now, looking at who actually uses TikTok, we see that it's popular among younger crowds. Nearly half of TikTok's U.S. users are 24 years or younger. But importantly, there's also a growing number of adult users, with 25.2% of active users in the 25-34 age group, a prime age for first-time homebuyers.

With more than 76% of its 18-24 year-old users actively engaging on the platform, along with 70% of U.S. teens, TikTok's reach among young people is impressive. As this audience grows older and enters the housing market, TikTok could become a powerful tool for realtors to connect with potential leads.

TikTok offers the following advantages for real estate professionals:

  • High User Engagement: TikTok's algorithm promotes high user engagement rates, meaning your content can reach and engage a broad audience if it becomes popular.
  • Creative and Fun Content: TikTok allows for unique, creative content that can make your real estate business stand out. The use of trending songs and challenges can make property showcases fun and engaging.
  • TikTok Ads: TikTok offers targeted advertising similarly to other platforms, which can help reach potential clients.
  • Educational Content: TikTok is great for sharing short, educational videos. Real estate pros can share tips about home buying, market trends, or home improvement ideas.

Although TikTok offers unique perks for real estate professionals, it has its limitations:

  • Demographic Challenges: TikTok's user base has traditionally skewed younger, potentially limiting its effectiveness for reaching an older, more financially established audience that is likely to engage in real estate transactions.
  • Content Creation Demands: TikTok demands dynamic, creative, and engaging video content which can be time-consuming and resource-intensive to create, particularly for businesses used to static posts or simple videos.
  • Fewer Professional Networking Opportunities: Unlike LinkedIn or even Facebook to some extent, TikTok does not focus on professional networking, which could limit some B2B opportunities.
  • Limited Space for Text: TikTok offers less room for text descriptions compared to Facebook and Instagram, which may limit the amount of information you can provide about listings.
  • No Link Shares: Unlike Instagram and Facebook, regular TikTok posts cannot contain clickable links to your website. However, you can include a link in your profile bio, and accounts with a certain number of followers can put links in their Stories.

TikTok-Friendly Real Estate Post Ideas:

Short property tour videos, funny real estate challenges, day-in-the-life clips, DIY home improvement tips, before-and-after renovation transformation videos, user-generated content challenges, staging tips, advice for first-time buyers, and real estate-related skits or jokes.

@kendrajacob1 FOR SALE 🏡⭐️ Harvest Close, Carlton-in-Lindrick 📍£240,000 💰 DM us or email 📧 #forsale #housetour #propertytour #familyhome #houseforsale #conservatory #gardeninspiration #worksop #realestate #estateagentsuk ♬ Big mood - aApVision
  • 5. YouTube

An engaging graphic illustration stating that #5 real estate social network is youtube

Using YouTube professionally could be seen as an underutilized strategy, given that only 26% of realtors tapped into its potential in 2023. Nevertheless, this platform offers an intriguing opportunity to create engaging video content that goes beyond simple property listings. 

YouTube stands apart from platforms like Facebook or Instagram by allowing realtors to utilize long-form videos for strategies like immersive virtual tours, detailed market analysis, and comprehensive educational content. 

Here are some of the benefits that YouTube can offer real estate professionals to grow their business:

  • Higher Engagement: Videos often provide a higher engagement rate than text or images alone. They tend to be more persuasive and memorable, gaining more likes, shares, and comments.
  • Greater Exposure: YouTube is the second largest search engine in the world after Google. This means that a well-optimized real estate video has the potential to reach an enormous audience.
  • Easy Shareability: Videos can be easily shared, not just on YouTube, but also embedded in a website or blog, or shared on social media. This can help increase reach and visibility.

However, certain disadvantages might shed light on why its professional use among realtors remains relatively low.

  • Different User Intent: YouTube users generally visit the platform for entertainment, educational content, or tutorials, not specifically to look for property listings. This difference in user intent can mean your listings may not get as much visibility or engagement.
  • Less Localized Search: Platforms like Zillow or offer localized search functions, allowing potential buyers to easily find listings in their desired area. While YouTube has robust search functions, it is not optimized specifically for real estate or local property searches.
  • Time-Consuming Content Creation: Unlike text or photo content, creating engaging video content can be time-consuming and resource-intensive. Shooting, editing, and producing high-quality videos regularly can be challenging.
  • Slow Organic Growth: Increasing your channel's following organically on YouTube is often a slower process than on platforms like Facebook or Instagram.

Despite its unique challenges, YouTube remains an exceptional platform for nurturing an audience. By leveraging both short and long-form content, realtors can pave the path to influential industry experts. 

Not only does it serve as a venue to display expertise and offer valuable insights, but it can also function as a driving force that funnels traffic to other platforms used for advertising listings. Hence, while not as conventional, YouTube embodies an undiscovered goldmine to augment your digital footprint in the real estate business.

YouTube-Friendly Real Estate Post Ideas:

Complete virtual tours of properties, interviews with other real estate professionals, DIY home repair or improvement tutorials, market updates and analyses, property staging tips, neighborhood tours, advice for first-time homeowners, Q&A sessions about home buying or selling, and personal real estate experiences or stories.

  • 6. X (Formerly Twitter)

An engaging graphic illustration stating that #6 real estate social network is X (formerly Twitter)

Number six on our list of top real estate social media tools, X, formerly known as Twitter, carries more weight than meets the eye. Despite not leading the race, 17% of real estate professionals have already recognized its value. With a hefty base of 50.5 million active users monthly, X’s outreach potential is undeniable.

The demographics of X have key indicators for its merit within the real estate sphere. Adult users have a median age of 40 and exhibit higher than average household incomes and education levels. Furthermore, the platform holds appeal for a wide age range, with a notable 42% under 30, 27% falling in the 30-49 bracket, and a significant 17% aged 50-64.

The platform's utility extends beyond tweeting; 84% of X's users utilize it for news updates. Its diverse audience, large user base, and news-centric use present X as a competitive tool in the modern realtor's arsenal.

Here are a few key benefits of a realtor using X:

  • Instant Communication: X features real-time updates, making it a perfect platform to share timely news, such as new listings, open house announcements, or market updates.
  • Engagement and Networking: X is a great platform for realtors to engage with their audience and network with other professionals. The use of hashtags can help you participate in industry conversations and trends.
  • Market Yourself As an Expert: Realtors can share short, insightful posts about the real estate market, home ownership tips, or local community events to highlight their expertise.
  • Drive Traffic: Realtors can share links on X to direct followers to their blog, video tours, or website listings.

While X offers several benefits, it also has a few drawbacks:

  • Limited Message Size: Despite its recent increase, X's character limit on posts could restrict the amount of information you can share about a property or topic.
  • Less Visual Impact: Unlike Instagram, which is inherently visual, X doesn't place as much emphasis on images or videos. This could be a disadvantage in real estate, where visuals play a crucial role.
  • Faster Pace: X's content feed moves quickly, so posts can get buried fast. To remain visible, you'll need to post multiple times a day, which can be time-consuming.

X-Friendly Real Estate Post Ideas:

Real-time property updates, quick tips for home buyers and sellers, links to real estate blogs or articles, news about recent sales or listings, mini-surveys or polls, sharing industry-related news, retweets of happy clients, localized news and events, and quick quote graphics with home owning advice.

An example of a real estate post on X
Sourced from: X
  • 7. Pinterest

An engaging graphic illustration stating that #7 real estate social network is pinterest

Securing the 7th spot on our list of top social media tools for real estate is Pinterest. Despite its potential, only 6% of realtors are harnessing its power professionally. However, with over 86.8 million active users monthly in the U.S, the outreach potential of Pinterest is substantial and ripe for growth.

With 35% of US adults actively utilizing Pinterest, this platform holds a significant potential for connecting with a diverse demographic. Particularly notable is the predominance of women users, constituting 69.4% of Pinterest's user base as of April 2024. This user base emerges as a crucial segment for realtors, as it likely encompasses first-time homebuyers and families on the lookout for their next homes. 

Over and beyond its function as a digital inspiration board, Pinterest serves as a planning tool for users. This gives realtors the opportunity to present property images, decor ideas, and neighborhood highlights that users can then collect and refer back to when making decisions.

The benefits of a realtor using Pinterest professionally are manifold:

  • Visual appeal: Pinterest's image-forward platform can beautifully showcase properties and engage users with high-quality photos and infographics.
  • Range of content: Realtors can create boards for specific listings, home staging tips, neighborhood highlights, and more.
  • Longer Content Shelf-Life: Unlike Twitter or Instagram, Pins have a longer lifespan, with a well-crafted Pin generating traffic for months or even years.
  • Drives traffic: Pins can link directly to a realtor's website or a specific listing, driving substantial traffic to their main selling platforms.

However, Pinterest isn't without its disadvantages:

  • Demographic Limitations: Pinterest has a predominantly female user base, which may not align with all real estate professionals' target demographics.
  • Passive User Engagement: Pinterest users often use the platform for inspiration, which may not convert immediately into leads or sales.
  • Time-Consuming: Curating visually impressive pins and maintaining multiple boards can be time and resource-intensive.

Even so, the key intent of a realtor using Pinterest should be to inspire their audience and provide a visually appealing portfolio of their listings and related content. This, in turn, can drive high-quality, long-term traffic to their primary platforms, making Pinterest a worthy player in any realtor's social media strategy.

Pinterest-Friendly Real Estate Post Ideas:

Inspirational home decor photos, infographics about the home-buying process, links to your real estate blog posts, curated boards for different types of properties, DIY home improvement project ideas, 'before and after' renovation images, pins featuring local landmarks or amenities, visualization of market trends, and boards dedicated to various design styles.

An example of a real estate post on pinterest
Sourced from: Pinterest
  • 8. Snapchat

An engaging graphic illustration stating that #8 real estate social network is snapchat

Snapchat takes the 8th spot on our list of top social media tools for real estate. Despite only a small percentage of realtors (6%) harnessing its unique offerings professionally, Snapchat's impressive U.S. user base — which boasts about 90.9 million active users monthly — presents an undeveloped market brimming with outreach potential.

Snapchat's appeal is particularly potent among younger demographics, with a striking 78% of its US users being under 35. This presents realtors with an exclusive gateway to connect with this digital-savvy and potentially home-hunting audience.

Far beyond simple photo and video sharing, Snapchat's features like Stories and Geofilters offer dynamic ways for realtors to showcase their listings and provide a real-time, behind-the-scenes look into their business.

The professional use of Snapchat by realtors presents distinct advantages:

  • Young User Base: Its popularity among younger audiences provides a direct line of communication to an emerging demographic of first-time homebuyers.
  • Creation of Urgency: The ephemeral nature of Snapchat content creates a sense of immediacy and urgency—a useful tool when advertising open houses or new listings.
  • Local Focus: Geofilters can increase visibility with closely located users—a potentially effective tactic in localized real estate markets.
  • Personal Connection: Regular updates can give potential clients a feel for a realtor's personality and business style, fostering trust and rapport.

However, leveraging Snapchat also brings its own set of challenges:

  • Demographic Limitations: The user base dramatically skews younger, which may not align with the targeting aims of all real estate professionals.
  • Short Content Lifespan: Snapchat content disappears after 24 hours, which can limit the lifespan of your message compared to more permanent posts on other platforms.
  • Learning Curve: Snapchat's unique style and features may require a learning curve for those more familiar with traditional social media platforms.

The overarching intent for a realtor using Snapchat should be to build a stronger personal connection with potential clients and engage the younger demographic in a real-time, interactive manner. Despite its challenges, Snapchat offers an untapped channel to build this rapport and expose this younger audience to their listings, superbly supplementing their broader social media strategy.

Snapchat-Friendly Real Estate Post Ideas:

Real-time property tours, behind-the-scenes snaps of your day as a realtor, sneak peeks of upcoming listings, quick home staging tips, Q&As using the story replies feature, snippets from open houses, clients’ testimonials as story takeovers, fun filters with home-related themes, sharing snaps of sold properties, and neighborhood spotlight snaps.

  • 9. Threads

An engaging graphic illustration stating that #9 real estate social network is threads

Landing in 9th place on our top real estate social media tools is Threads, the youngest platform on our list, having launched in July 2023. Although currently only used by 2% of realtors for business purposes, its emergent nature offers an untapped potential ripe for innovative real estate marketing.

Similar to X in its functionality, Threads predominantly caters to a young, tech-savvy audience seeking more personalized digital experiences. Real estate professionals can leverage this platform to connect with these digital natives and present their offerings in an intimate, user-friendly manner.

Here's why Threads can be an appealing platform for Realtors:

  • Versatility of Content: Realtors can share photos, videos, and messages, making the platform versatile for different content formats.
  • Integration with Instagram: Being a spin-off, Threads integrates seamlessly with Instagram, allowing Realtors to harness the best of both platforms.
  • Real-time updates: The 'status' feature in Threads allows for real-time updates, helping realtors keep their audience updated on their activities, such as open house schedules, property visits, etc.

However, using Threads is not without challenges:

  • Emergent Platform: As a newer platform, adoption is currently lower than more established platforms such as Instagram or Facebook. 
  • Younger Demographic: Given that its user base leans towards a younger demographic, with 37% being under the age of 25, Threads may not necessarily align with the target audience of all realtors.
  • Lower User Base: As a newer social media platform, Threads has a significantly smaller user base than Instagram and Facebook. This limits the potential reach of your content.
  • Limited Features: Compared to Instagram and Facebook, Threads still lacks some features. For instance, it does not currently support tracking analytics, which are crucial for managing a professional social media presence.

By getting an early presence on Threads, Realtors stand to distinguish themselves as early adopters and innovators. Despite the hurdles, having a presence in this new channel can potentially open significant opportunities down the line.

Threads-Friendly Real Estate Post Ideas:

Quick tips for buyers and sellers, short reviews on market trends, discussion threads on home improvement or home decor ideas,, threaded success stories from recent sales, mini debates on industry topics, links sharing blog posts or articles on real estate, localized news threads, and quick threads of advice on home owning.

An example of a real estate post on threads
Sourced from: Threads
  • 10. Nextdoor

An engaging graphic illustration stating that #10 real estate social network is nextdoor

Rounding out the top 10 of our list of salient social media tools for real estate professionals is Nextdoor. A niche tool concentrated on hyper-local engagement, Nextdoor is vastly underexplored in the real estate realm. Remarkably, it offers an excellent platform for realtors to engage with potential clients within specific local communities.

Nextdoor is a neighborhood-centered social networking platform. Its primary user demographic is adults who live in the same community, providing realtors with a concentrated audience of potential home buyers or sellers in specific locales.

Expanding past traditional marketing methods, Nextdoor provides realtors with amenities such as targeted advertising to specific neighborhoods. This concentrates the outreach, enabling realtors to interact intimately with prospects that are likely to convert, given their local proximity.

For a realtor, leveraging Nextdoor can provide distinct benefits:

  • Hyper-Local Targeting: Nextdoor allows realtors to focus their efforts on specified neighborhoods, resulting in highly targeted exposure.
  • Community Engagement: Realtors can demonstrate their local market expertise and participate in community discussions to build rapport, trust, and visibility.
  • Word-of-Mouth Referrals: Satisfied clients can recommend a realtor within the community, growing their reputation and potential client base.
  • Local Updates & Sponsorship: Realtors can share localized updates, sponsor neighborhoods or posts for increased visibility.

However, there are certain challenges with using Nextdoor:

  • Limited Reach: Due to its neighborhood-centric focus, the reach is less broad than platforms like Facebook or Instagram.
  • Time-Intensive: Building a trusting community network takes time and consistent engagement.
  • Niche User Base: The nature of Nextdoor means it may skip over certain demographics, such as those who are less active in their local community or younger users who are less likely to be homeowners.

The paramount intent for a realtor using Nextdoor should be to establish a robust local presence and create a reputation as a trusted local expert. Despite its unique challenges, Nextdoor presents a promising platform for local community engagement and qualified lead generation.

Nextdoor-Friendly Real Estate Post Ideas:

Introductions as a local realtor, updates on recent sales or listings in the neighborhood, advice for neighborhood home improvement, discussion on local market trends, invitations to local real estate events or open houses, community service participation news, sharing relevant blog posts or articles, helpful tips for local home buyers and sellers, neighborhood stories or highlights, and user-generated testimonials from local clients.

An example of a real estate post on nextdoor
Sourced from: Nextdoor

How to Choose the Right Real Estate Social Network for You?

Choosing the right social network as a real estate professional largely depends on your target audience, your available resources, and the specific goals of your digital strategy. 

Here are some steps to guide you through the selection process:

  1. Understand Your Target Audience: Who are you trying to reach? Where do they spend most of their online time? For instance, while younger demographics might be more active on platforms like Instagram and Snapchat, older demographics might be more active on Facebook or LinkedIn.
  2. Define Your Goals: What are you hoping to achieve with your social media strategy? Are you aiming to generate leads, showcase properties, establish your brand, or all of these? Different platforms can serve different purposes.
  3. Evaluate Your Resources: Do you have the time to engage with your followers, create high-quality content, and monitor each network's analytics? While image-heavy platforms like Instagram might demand high-quality photographs and regular posting, LinkedIn might allow for less frequent, but more in-depth content.
  4. Consider the Unique Advantages of Each Platform: Each platform offers distinct advantages. For instance, YouTube or TikTok could be ideal for showcasing virtual house tours, while Twitter is great for quick updates and news sharing. Pinterest might be beneficial for showcasing interior decor or neighborhood highlights. Align these advantages with your strategy goals.
  5. Investigate Your Competitors: Where are other successful real estate professionals in your area active? Look at what they're doing well on these platforms and consider if you can put your own spin on it.
  6. Trial and Error: Try different platforms and analyze your results. All social platforms have analytics that allow you to track engagement, click-through rates, and other important metrics. This will help inform which platform resonates best with your audience.

Remember, being on all platforms isn’t necessarily effective or efficient — it's better to focus your efforts on a handful of platforms where you can consistently provide quality content and engage with your audience. Your social media strategy should be an evolving process, as trends and algorithms change frequently. Stay flexible, adaptable, and open to testing new platforms or strategies.

How to Amplify Your Social Media Presence Using

In the real estate industry, the importance of high-quality images cannot be overstated — 94% of buyers' agents agree, as reported in NAR’s 2023 Profile of Home Staging. As a realtor looking to boost your social media presence, using  high-quality and compelling visuals is critical. can help you elevate the visual appeal of your real estate photos, influencing buyer perception more than ever before.

One method to achieve this is by employing virtual staging or 360° virtual staging to add digital furnishings and décor to your listing photos. The results present the property layout in an easy-to-understand and immersive way, showcasing its potential and encouraging potential buyers to visualize their life within. This visualization can spark a stronger emotional connection to the property.

An example of a new listing post featuring virtually staged photos
Engaging real estate visuals featuring virtual staging

If a property is already furnished with outdated or mismatched items, you can utilize the item removal service to clear your photos of unwanted furniture. Then, you can virtually restage the photos to appeal to your target audience, or you might opt to post them unfurnished.

As previously established, quality visuals are crucial to effective social media. Our image enhancement service guarantees your photos stand out, with better lighting, sharpness, and overall appeal. This helps to ensure your visuals grab attention as users scroll through the feeds.

If you’re looking for a stunning hero shot that will draw in eyeballs, then virtual twilight photography is your answer. 

An example promotional real estate materials featuring a virtual twilight image
An example of captivating virtual twilight photography

If a property requires substantial improvements, our virtual renovation service can depict the transformational potential of rundown or under-construction properties. This is particularly useful for marketing to buyers interested in new construction, renovation projects, or property flipping.

An example of real estate social media post featuring before and after of virtual renovation

As per 2023 data, 76% of buyers agree that having a dynamic floor plan helps them decide if a home suits their needs. At, we offer comprehensive 3D floor renders that show everything from basic layout to furnishings and finishes. 

An example of real estate social media post featuring a 3D floor plan of a house

To sum it up, investing in high-quality visuals isn't just an option but a necessity for realtors. It's those vibrant and precise images that will truly make your social media presence stand out, catching the eye of potential buyers and setting you apart in the bustling digital real estate space.

Final Thoughts on Real Estate Social Networks

In the world of real estate, utilizing the proper social media platforms can have a significant impact. They not only help in generating quality leads, but also aid in establishing a brand identity, staying connected with audiences, and remaining competitive in the dynamic digital marketplace.

Each platform offers unique advantages, and selecting the right ones largely depends on your target audience, goals, and resources. Combining this with high-quality visuals from services like, realtors can optimize their social media presence, fostering their growth in the digital real estate realm.

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